Weekly Search Engine Optimisation Tips

SEO News from Axandra.com

Weekly news about the latest search engine changes, how to get high search engines rankings and tips and tricks for good web design and ethical search engine optimisation.

New Google patent: how to judge the value of a link (Tue, 31 Aug 2010 15:36:36 +0100)
Google has been granted a new patent some days ago. The patent can give us further insight on how Google judges the influence of the links to your site on your Google rankings.

Six points: how to turn more of your website visitors into customers (Tue, 24 Aug 2010 15:36:36 +0100)
Your website will only cost you money if your website visitors don't become customers of your company. For that reason, it is important that you get the basics right. Check the six points in this week's article to find out if your website turns enough visitors into customers.

How much money can you make with a single keyword? (Tue, 17 Aug 2010 15:36:36 +0100)
Having high rankings for the right keywords will have a big impact on your revenue. In this article, you'll learn how to judge the financial value of your keywords. You might be surprised.

The SEO pyramid: do the right things (Tue, 10 Aug 2010 15:36:36 +0100)
Get a solid foundation. The SEO pyramid shows you how to do the right things in the right order so that you get the best possible search engine rankings for your website.

Is Google going add their own links to your website content? (Tue, 03 Aug 2010 15:36:36 +0100)
Is Google going to add their own links to your web pages? A new patent indicates that Google might plan to change your web page content.

How to prepare your website for the Yahoo-Bing change (Tue, 27 Jul 2010 15:36:36 +0100)
Yahoo is starting to display Bing results on the search result pages. Bing results are going to deliver a lot of traffic in the near future. Is your website prepared for that change or will you lose a lot of visitors?

Does Google show the right Sitelinks type for your website? (Tue, 20 Jul 2010 15:36:36 +0100)
When Google displays Sitelinks below your website listing in the search results, it's very likely that your website will get more clicks and more visitors. This week's article explains how to check your Sitelinks and how to make sure that Google displays the right Sitelinks for your website.

How to tell Google that your website is not about toads (Tue, 13 Jul 2010 15:36:36 +0100)
You know what you sell and you know the topic of your website. Are you sure that Google puts your website in the right category? If your website is about shoes, Google still might think that it is about frogs and toads. How can you tell Google that your website is not about toads?

Six things that you should know about SEO (Tue, 06 Jul 2010 15:36:36 +0100)
Most people know that being listed on Google's first result page will bring them a lot of targeted visitors and that they will get a lot of sales through that listing. However, you also have to know what to do if you want to get these results. This week's article shows you six things that you absolutely must know about SEO.

Official Google statement: 6 tips to get quality links (Tue, 29 Jun 2010 15:36:36 +0100)
Last week, Google published an official statement about quality links and their effect on your website rankings. In the statement, Google wants to explain their viewpoint on earning quality links. This week's article contains six link building tips that Google endorses.

New Google patent: the reasonable surfer and your links (Tue, 22 Jun 2010 15:36:36 +0100)
Last month, Google was granted a patent that states that the different links on a linking page have a different effect on the linked pages. How does this affect your website and what do you have to do to secure your rankings?

Google Caffeine is live: what you need to know (Tue, 15 Jun 2010 15:36:36 +0100)
Last week, Google officially announced that their new web indexing system "Caffeine" is live on all Google pages. What does this mean for your website and do you have to change anything on your pages?

Five things you have to do to get high Google rankings (Tue, 08 Jun 2010 15:36:36 +0100)
If you want to get high rankings on Google and other search engines, you must do the right things to succeed. You have to work on many different factors to make sure that your website performs better than the sites of your competitors. This week's article helps you to check the five most important points.

New data: how many clicks does the first result on Google get? (Tue, 01 Jun 2010 15:36:36 +0100)
There's new data about the number of clicks that the first result on Google's result page gets. How does this affect your website and how can you judge the financial value of your rankings?

Six things you can do to remove bad press from the search results (Tue, 25 May 2010 15:36:36 +0100)
No matter how good your company is, some people will always write something negative about your site, even if you tried your best to help them. What can you do if web pages with negative comments appear on Google's first result page for your company name?

Four reasons why Google might not use the anchor text in the links to your website (Tue, 18 May 2010 15:36:36 +0100)
The anchor text of the links that point to your website is very important when it comes to getting high rankings on Google. Unfortunately, Google might not use the anchor text of all the links that point to your website. In this article, you'll learn how to find these links.

Mayday: how Google's May update will affect your long tail rankings (Tue, 11 May 2010 15:36:36 +0100)
Google has introduced another algorithm update this month and many webmasters have seen a huge drop in traffic from Google for keyword phrases that are three or more keywords long (so called "long tail keywords"). How does this affect your website?

Eight things you can do to show search engines your most important pages (Tue, 04 May 2010 15:36:36 +0100)
How can you get search engines to display the web pages with the best conversion rate in the search results and what can you do to to make sure that unwanted pages are not listed? This week's article explains eight things that you can to do show search engines your most important pages.

Four steps to great keywords (without keyword tools) (Tue, 27 Apr 2010 15:36:36 +0100)
Most people use a keyword suggestion tool when they try to find new keywords for their campaigns. While keyword suggestion tools are good, they should not be the first step in your keyword research activities. This article helps you to find great keywords without using keyword tools.

The effect of latent semantic indexing (LSI) on your website rankings (Tue, 20 Apr 2010 15:36:36 +0100)
Latent semantic indexing (LSI) is a technique that is used by all major search engines nowadays. Does your website take this into account? How does it influence the position of your web pages in Google's search results?